
The root problem
Mats start under the coat, close to the skin.

A slicker brush glides over the top coat. Knots form underneath, where it doesn't reach.
Drag a brush through a knot and it pulls at the skin. After a few of those, many pets hide at brush time.
Open the knot first. Then lift.
The Flip Comb works the knot open with the wide-tooth side, in short strokes. Flip it, and the fine-tooth side lifts the loose undercoat.
How the comb works
Wide side. Flip. Fine side.

Open the knot first. Stop tugging.
The wide-tooth side goes in first and works through the knot in short strokes, so you are not dragging a brush through it.

Flip it. Lift what a brush skims over.
The fine-tooth side lifts loose undercoat, so less of it ends up on the floor and the couch.

Made for medium-to-long coats.
Dogs and cats with double or long coats. Not made for short, smooth coats.
The part you'll notice
Brush time that doesn't end in hiding.
No tugging at a knot while your pet pulls away. Short strokes, a flip, and the loose fur ends up on the comb instead of the couch.


Illustrative photos.
Comb out my pet's matsOne tool, both jobs.
| Flip Comb | Slicker brush | Groomer | |
|---|---|---|---|
| Works through mats | ✓ | Top coat only | ✓ |
| Lifts loose undercoat | ✓ | Partly | ✓ |
| At home, any time | ✓ | ✓ | — |
Compared by tool type, not brand.
Three steps. Ten minutes.
- Hold the fur near the skin and work the wide side through a mat in short strokes.
- Flip to the fine side and comb with the grain.
- Pull the fur off the comb, rinse and dry.
Honest expectations.
Results vary by coat.
Made for
Different coats. One comb, two sides.




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Your pack
One comb for each pet.
Every pack includes the free Mat-Free Grooming Checklist.
A step-by-step combing routine, how to hold the fur so it doesn't pull, and when to call a groomer. Ready to download now, no email needed.
Download the PDF ↓- Free Mat-Free Grooming Checklist with every pack
- One-time purchase. No subscription.
- Tracked delivery
Free shipping on orders $59+. Otherwise $7.99 to the US and $9.99 to the other countries we ship to. Every order is tracked.
Practical fixes, described plainly.
Novatrix describes each product plainly, including what it can't do, so you know what to expect.
Damaged or wrong item? Email service@novatrixnvip.com and we'll make it right.
Questions people ask before buying
Will it hurt my pet?
Go slowly, hold the fur at the base so you don't pull the skin, and comb with the grain. Stop if your pet is uncomfortable.
Which coats is it for?
Medium-to-long and double coats on dogs and cats. Not short, smooth coats.
Does it work on cats?
Yes, on medium-to-long-haired cats.
Can it remove a really bad mat?
It is for knots and small mats. Severe mats that are matted to the skin need a professional groomer.
Which side do I use first?
The wide-tooth side, in short strokes through the knot. Then flip to the fine-tooth side and comb with the grain.
How do I clean it?
Pull the fur off the comb, rinse and dry.
How much is shipping?
Free on orders $59+. Otherwise $7.99 to the US and $9.99 to the other countries we ship to.
Here before and after your order
A real question? Talk to us.
Not sure it suits your pet's coat, or where your order is? Send us a photo of the coat and we will help.
service@novatrixnvip.comTwo ways this evening can go
Another evening picking fur off the couch. Or ten minutes with the Flip Comb.
Get the mat-free coatFree shipping on orders $59+